New Media
I don’t travel a lot but I’ve had a recent stretch of flights around the U.S on a variety of airlines. I’m currently en-route to San Francisco on a Virgin American (VA) flight. I’m amazed to see how VA has leveraged their entertainment network into an overall experience in the air. I’m currently working on [...]
Accidental Genius: Using Writing to Generate Your Best Ideas, Insights and Content (Amazon affiliate link), written by Mark Levy provides an easy to consume roadmap for the would-be writer in all of us. He expounds on six simple principles that are based on freewriting as an approach to unleash your mind and capture it in written [...]
Continue reading about Writing To Find Your Accidental Genius: Book Review
I recently had the privilege of contributing to development of the Society for Healthcare Strategy and Market Development, (an American Hospital Association organization.) Emerging Media Handbook, Four contributors provide great content in a 30 plus page whitepaper that outlines a clear roadmap for healthcare providers looking to the future of communications. I had the pleasure of focusing [...]
Continue reading about Emerging Media Insights for Healthcare
Turns out I’m not a writer. Not by trade nor by nature. So video really didn’t kill the writing star because I wasn’t a star to begin with. I’m explaining my new approach in the video below. Social media and digital communications are a way of life for me. I do it for fun and [...]
I’ve joined the international movement known as Likemind. Jeff Larche of Digital Solid has invited me to co-host the Milwaukee group and I’m excited for what’s to come. We’ll be gathering on the third Friday of every month at Rochambo Coffee and Tea House on Brady Street in Milwaukee. The get togethers will feature great [...]
As the number of social networks grows, it's easy to be overwhelmed by the effort to maintain each one independently. Each network may serve a purpose to your personal or professional life but it is easy to lose track of the networks you've joined, are managing or are interested in. For individuals, there is a [...]
The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people. [...]
I’m overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It’s an exciting time for me and my team but it is also challenging because we’re facing the Fear of Start. In an organization of 30,000 employees, one of the most challenging [...]
I received an advance copy of Paul Gillin's new book Secrets of Social Media Marketing in October. I've finally gotten the chance to dive into this work and have been very pleased with the well written and very instructive material. I'm in the process of developing and launching a social media program at Aurora Health [...]
I just wrapped up a meeting with Erik, Jason and Greg from Avicom regarding social media and opportunities in the health care sector. It was refreshing to have a face to face conversation with individuals who "get it" and see the opportunity for using new media tools to communicate with internal and external audiences. You [...]