New Marketing
I frequently state that healthcare has always had social networks. We called them support groups and they happen in person and are generally governed by geography. Individuals take the time to connect with people of like mind, with similar conditions, cares and concerns. These types of connections can be critical to the healing process. Social [...]
I’ve spent the last year developing an online social media certificate program with the University of Wisconsin Milwaukee School of Continuing Education. Initially I was conflicted about a “social media certificate” but have come to a point where I think for some individuals, it’s a critical step in their career development journey. There is no [...]
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As the number of social networks grows, it's easy to be overwhelmed by the effort to maintain each one independently. Each network may serve a purpose to your personal or professional life but it is easy to lose track of the networks you've joined, are managing or are interested in. For individuals, there is a [...]
The last six months have been very exciting for me and amazingly busy. I serve as the Director of Social Media and Digital Communications for Aurora Health Care, a not for profit health care provider that serves the eastern half of Wisconsin. We have over 29,000 employees and provide care for millions of people. [...]
I’m overwhelmed by the number of opportunities available to take Aurora Health Care into a new direction with digital communications and social media. It’s an exciting time for me and my team but it is also challenging because we’re facing the Fear of Start. In an organization of 30,000 employees, one of the most challenging [...]
I just wrapped up a meeting with Erik, Jason and Greg from Avicom regarding social media and opportunities in the health care sector. It was refreshing to have a face to face conversation with individuals who "get it" and see the opportunity for using new media tools to communicate with internal and external audiences. You [...]
I've had the pleasure of participating in the second iteration of the Age of Conversation. I was one of the 100 contributing authors to the original Age of Conversation and now have the pleasure of being a member of the 237 member team that contributed to Age of Conversation 2.0. Each of the author's contributed [...]
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I had the pleasure of having a conversation with David Brazeal of Journamarketing.com regarding social media and healthcare organizations. Part of my responsibilities at Aurora Healthcare include strategy and execution for implementing social media inside and outside of the organization. It's an exciting challenge to move a large organization forward. We'll be experimenting actively as [...]
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The winds of change are blowing in my life…again. As of August 25th, I'm leaving the agency world at Fullhouse and have joined Aurora Health Care as the Director of Social Media & Digital Communications. It's a new an exciting opportunity that brings me back to my roots in the non-profit sector. The last three [...]
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The Age of Conversation 2 is coming soon. 237 authors have submitted their contributions and the final review and book building is underway. I was fortunate enough to participate in the first Age of Conversation with 100 authors and am excited to be apart of this second experience. The new book will feature a variety [...]